Troy Peterson

Privacy Policy

1. Overview

Your privacy is important to me. This Privacy Policy explains how information is collected, used, and protected when you visit troypeterson.com. I operate this site to showcase artwork, sculptures, tools, and design projects, and to allow visitors to subscribe to studio updates and future product releases.

I will never sell, rent, or trade your personal information to third parties.

2. Information Collected & How It Is Used

A. Newsletter & Mailing List Subscriptions

  • What is collected: If you voluntarily sign up for my mailing list/collector updates, I collect your email address and (optionally) your first name.
  • How it is processed: Email subscriptions are processed securely using MailerLite.
  • Purpose: To send you news about upcoming art toy drops, exhibition announcements, studio logs, and site updates.
  • Your Control: Every email sent via MailerLite includes an Unsubscribe link at the bottom. You can opt out at any time with a single click.

B. Contact Form Inquiries

  • What is collected: If you reach out using a contact form, I collect your name, email address, and the contents of your message.
  • Purpose: To respond to your gallery, press, custom inquiry, or general questions.
  • Email Transmission: Contact form messages are routed through WP Mail SMTP to ensure secure email delivery.

C. Analytics & Website Performance

  • Google Site Kit / Google Analytics: This site uses Google Analytics to understand aggregate visitor traffic (e.g., page views, general geographic location, mobile vs. desktop usage). This data is anonymized and helps me improve site performance and mobile responsiveness.
  • Cookies: Google Analytics uses standard browser cookies to track general user interactions. You can disable cookies in your browser settings at any time without affecting your ability to view the site.

D. Site Security & Technical Logs

  • Wordfence Security: To protect the site from malicious activity, brute-force hacking, and automated spam bots, this site uses Wordfence Security. Wordfence processes basic connection metadata (such as IP addresses and browser signatures) strictly for security and threat detection.

3. Third-Party Services & Embedded Content

To run a fast, secure, and functional site, I rely on select trusted third-party providers:

Articles or posts on this site may occasionally include embedded content (e.g., YouTube videos, Instagram posts, or external links). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website directly, and may collect data according to their respective policies.

4. Data Retention & Security

  • Mailing List Data: Retained until you choose to unsubscribe or request removal.
  • Security Measures: I implement standard SSL encryption (https://) and active security monitoring (via Wordfence) to protect your personal data from unauthorized access, alteration, or disclosure.

5. Your Rights

Depending on your location, you have the right to:

  • Access the personal information I hold about you.
  • Request corrections to your personal information.
  • Request the complete deletion of your email address from my subscriber database.

To exercise any of these rights, simply email me using this contact form.

6. Updates to This Policy

I may update this Privacy Policy from time to time to reflect changes in site functionality or legal requirements. Any changes will be posted on this page with an updated “Effective Date.”

7. Contact Information

If you have any questions or concerns regarding this Privacy Policy, please contact:

Troy Peterson
Contact Me